10 Things Every CEO Should Have to Grow & Scale Their Business

If I can be honest, as an older millennial, I can admit that hustle culture and social media has glamorized entrepreneurship.

It’s created this heightened and false perception that if I just launched a digital course or become an influencer, I’ll generate 7 figures in 30 days, or join this mastermind group and get the “secrets” to success but as you and I both know - that is the furthest thing from the truth and there’s no shortcut to success. You have to do the work!

I was having a conversation the other day with one of my mentees, who has recently hopped off the corporate hamster wheel and into entrepreneurship to pursue being a full-time lifestyle photographer, and he was struggling with the transition from 9-5 to entrepreneurship. And, let me just say - it can be a difficult transition. Trust me, I know! So, after coaching him through a mindset shift and sharing my list of books for him to read, I randomly outlined to him what every CEO should have to grow and scale their business and thought I’d share those with you.

So, here are the top 10 things I believe CEOs should have to grow and scale their business:

• CEO Mindset: A CEO needs to have a growth mindset, be willing to take risks, and be able to think strategically.

• Good Business Structure: The business should have a clear legal and organizational structure and be well-organized. This means having a well-defined hierarchy, clear lines of communication, and efficient processes.

• Secured IP: The business should have intellectual property that is protected. This includes patents, trademarks, copyrights, and trade secrets. Intellectual property is valuable because it gives the business a competitive advantage. By protecting its intellectual property, the business can prevent others from copying its products or services. If you have IP needs, happy to help with those.

• Solid Contracts: The business should have solid contracts with its employees, customers and suppliers. This means having contracts that are clear, concise, and legally binding. Solid contracts protect the business from potential legal problems down the road.

• Irresistible offers, priced right: One of the reasons many businesses fail is because they offer products that don’t solve a problem and are priced incorrectly. The business should have offers that are solving the right problems so much so that customers will pay top dollar to have that problem solved. Irresistible offers are essential for attracting and retaining the right customers.

• CEO Dashboard Metric Tracker: The CEO should have a dashboard that tracks key metrics of the business. This includes metrics such as revenue, expenses, profit, and customer satisfaction. Tracking key metrics allows the CEO to see how the business is performing and make necessary adjustments. I shared a sample template in the previous email.

• Team: Did you know 54% of solopreneurs will close their business within a few years! You can’t do this thing alone, you need a team - even if you have to start with virtual assistants. Regardless of your revenue goals, a strong team is essential for the success of any business.

• Personal Self-Care Routine: The CEO should have a personal self-care routine to stay healthy and balanced. This includes things like eating healthy, exercising, and getting enough sleep. Taking care of yourself is important for your physical and mental health, which are essential for being an effective CEO.

• Business Mentor / Advisor: The CEO should have a business mentor or advisor to provide guidance and support - wink, wink! A mentor or advisor can offer advice on a variety of topics, such as business & growth strategy, legal, operational excellence and finance. Having a mentor or advisor can be invaluable for CEOs who are looking to grow their businesses.

• CEO Tribe / Community: Entrepreneurship can be lonely so it’s important that CEOs be a part of a tribe or community of other CEOs to connect with and learn from their respective experiences. A CEO’s tribe or community can provide best practices, support, advice, and networking opportunities. We’re all in this together!

If you’re a CEO or know of a CEO that’s looking to grow and scale their business whether from 6 to 7, or 7 to 8 figures, I’d be happy to see if there’s a fit for us to help you or them get there.

Here’s a link to book a discovery call and we’ll go from there.

And, for those emerging CEOs looking to crack that 6 figure revenue ceiling but are either stuck or just not sure how to shift gears, then I’d invite you to join the B Unstuck Business Class. In this digital, on-demand course, I’ll show you what it will take step-by-step to launch, scale and grow a 6 figure business. Seats are limited!!

Here’s how to learn more:

Ciao,

Bobby Robinson
Let’s Work.

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